Senior UI/UX Artist · Hamburg

Twenty-five years
of
Product Craft

Senior UI/UX Artist and former Lead Artist at InnoGames, where I shaped the visual direction of Forge of Empires and more. Before that, a decade of browser and mobile games at Gameforge, next idea, eLeisure and gamigo. Games are my home turf, but I also design product pages, websites and apps across many industries, often with a touch of gamification, which I love bringing in wherever it fits.

Selected work

Games, interfaces, and the systems behind them

See the full portfolio Twenty-nine projects · 2002–now

About me

Münster · Karlsruhe · Hamburg since 2011

Portrait of Tobias Dunz

I trained as a painter before I ever trained as a designer: three years of apprenticeship, learning colour and surface by hand. Media design came next, and from 2001 onward, digital interfaces. I still think about how a surface is actually made.

gamigo, eLeisure, next idea, Gameforge, and since 2011 InnoGames, where I led the art team until 2018 and have worked as a Senior UI/UX Artist since.

My work sits where art direction meets usability, and I’ve never found those to be separate problems. Games taught me that the hard way: tight budgets, wildly varying screens, and players who will never read a tooltip.

That thinking travels well beyond games. I also design product pages, websites, apps, icons and illustrations for very different industries, often with a bit of gamification that turns a task into something people enjoy. The goal is always a distinct, beautiful design that puts the user first, works flawlessly and is finished down to the last pixel.

Motion only earns its place when it adds joy, guides the eye or tells a story, never for its own sake. And I stay curious: right now that means exploring what AI can do for my process and for interfaces. I’m good at this because I genuinely love doing it.

It all started with Deluxe Paint on the Amiga. A spark that is still burning.

Career

  1. 2011–now InnoGames, Hamburg · Lead Artist to 2018, Senior UI/UX Artist since
  2. 2008–2011 Gameforge Productions, Karlsruhe · Lead Artist, Browser Games Division
  3. 2007–2008 next idea, Münster · Team Lead, Art Department
  4. 2005–2007 eLeisure Group, Karlsruhe · Team Lead, Art Department
  5. 2004 Net2Day Media, Emsdetten · Lead Web Designer
  6. 2001 gamigo, Rheine · Media Designer, screen & interface design

Education

  1. 1999–2001 deltacity.net & Hochform · Apprenticeship, Media Designer for digital & print
  2. 1997–1998 Adolph Kolping Berufskolleg, Münster · Design
  3. 1994–1997 Niehues, Neuenkirchen · Apprenticeship as a painter

Certified & trained

  1. 2025 World Usability Congress · Conference and Masterclasses, Graz
  2. 2024 UXQCC · Certified Professional for Usability & UX (Advanced Level), Vienna
  3. 2023 UXQCC · Certified Professional for Usability & UX (Foundation), Graz
  4. 2023 World Usability Congress · Conference and Masterclasses, Graz
  5. 2018 School of Motion · Animation Bootcamp
  6. 2017 XDi · UX360° Certified UX & Usability Expert, Cologne
  7. 2017 School for Games · Unity 3D Engine Basics, Berlin
  8. 2016 Trojan Horse was a Unicorn · Conference and Masterclasses, Lisbon
  9. 2015 Manager Institut · Project management, Leipzig
  10. 2015 Trojan Horse was a Unicorn · Conference and Masterclasses, Lisbon
  11. 2014 Trojan Horse was a Unicorn · Conference and Masterclasses, Lisbon
  12. 2014 Nielsen Norman Group · Seminar, London
  13. 2012 Nielsen Norman Group · Seminar, London
  14. 2009 Nielsen Norman Group · Seminar, Berlin

Design & Prototyping

Figma · Adobe Illustrator · Adobe Photoshop · Adobe XD · Sketch · ProtoPie

Collaboration & Product

Miro · Confluence · Slack · Jira

Development & 3D

GitHub · GitLab · Fork · Sourcetree · Unity 3D · Blender · Spine

AI & Creative

Claude Code · Cursor · Scenario AI

Some services that I offer

What I’m actually good at

I don’t offer everything. If I’m not genuinely good at something I’d rather not sell it, so this is the short list: the work I’ve done enough times to be fast at, and to know where it goes wrong.

Game UI

  • HUD & in-game interface design
  • Menus, shops & progression systems
  • Icon sets & asset production
  • Responsive UI for web & mobile
  • Unity UI integration

Design systems

  • Component libraries & design tokens
  • Visual language & style guides
  • Art direction & style bibles
  • Design-system audits
  • Handover & documentation for devs

UX & team

  • UX & usability reviews
  • Prototyping in Figma and Unity
  • Motion & micro-interactions
  • Art team setup & leading
  • Mentoring & design critique

Contact

Available for freelance & art direction

Let’s build something
worth looking at.

Open to freelance UI work, art direction and design-system audits. For games, product pages and apps that have to work beautifully on every screen.

Let’s gooo